No wonder candles, soaps, detergents, and perfumes cater to female noses. Compared to men, women appear to have a sharper odor detection, with women having up to 50% more cells in their olfactory bulb (the first region of the brain to receive signals about odors), according to a recent study in the journal PLOS ONE.

The study lends weight to the idea that women are superior sniffers, but it doesn’t explain why. One theory: a keener sense of smell helps women detect the pheromones that help her pick the right mate; another postulates that being able to detect rancid odors helps a woman protect her offspring from infection and disease.




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