Selling the Science of Silent Seduction

By Bruce Hickey - The Huntsville Forester

What if there was a silent vibe you could transmit with the power to improve your chances with the opposite sex and make everyone more at ease in your presence?

All it would take is a daily dab - a little on the wrist, a trace amount on your neck. It sounds like a sales pitch from the back pages of a comic book, but times have changed. Today's savvy consumer can't be swayed by the gimmicks once used on gullible, hormone-crazed comic book fans.

Today the gimmicks are gone, and thanks to the efforts of the Huntsville marketing company, they've been replaced by science in this case, the science of seduction. With a new product recently launched, this company is aiming to make people across the continent think about how a daily dab from a thimble-sized bottle can dramatically enhance their lives.

That's the vibe being sent out by Dreams Becoming Reality Marketing, run by Johanne Stewart and Paul Rae from their home overlooking Peninsula Lake. The couple has taken on the exclusive North American sales right of a product they call 'Silent Seduction', a synthetic pheromone product which promises to boost self-confidence and give you an edge when it comes to human interaction.

"Don't expect that you are going to put this on and women are going to jump all over you, but do expect that it will give you that edge, the chance you might not have had otherwise. It puts you in the driver's seat," said Stewart.

"It's about getting that second look that turns into a smile," said Rae. It's not animal magenetism, but if you have any charisma at all, it will help you put it to better use.

Pheromones are naturally occuring substances the body excretes externally, conveying an airborne message to trigger a response from the opposite sex. 'Silent Seduction' has put a synthetic version of that naturally-occuring essence into a bottle and is bringing it to the masses.

The path to marketing 'Silent Seduction' began in the late 1990s when Rae's aunt, who had an interest in holistic medicine and a fascination with the power of pheromones, decided to invest hundreds of thousands of dollars to come up with a synthetic pheromone formula. She retained a Canadian laboratory, Digital Specialty Chemicals, and three years and well over $250K, the scientific formula had been developed.

Then came a discussion over coffee when Rae's aunt realized the potential of turning over the formula to her nephew and his partner. With Rae's background in the retail business (18 years with Timber Trail Algonquin) and Stewart's graphic design prowess, the sky was the limit. Now 18 months later, the marketing plan is beginning to roll out.

Rae is handling the sales side and Stewart has crafted sexy packaging and related marketing. The classy and sleek box designs, blue for boys and pink for girls, feature a sultry pair of lips ‹ lips that are well-known to Rae.

"They're Johanne's lips on the box. She put on some lipstick, made a few samples on paper and asked which one I liked the best." he said. And what happens if you mix the female and male 'Silent Seduction' formulas? Johanne said it has been described as using 'Supermones' which leave members of both sexes vying for your attention.

To date, 'Silent Seduction' is available in Huntsville at Parties and Affairs on Main Street. It is also being sold in other shops in central Ontario. Rae and Stewart are hoping to make a bigger splash when they attend the 'Everything to do with Sex Show' in Toronto this October.

While sex and desire are a large part of the marketing campaign, they are by no means the only appeal of the product. It professes to add zip to existing relationships, and in the world of business. 'Silent Seduction' can take the entrepreneurial spirit and give it a little extra spice.

"I have one friend who is in sales and he has been tracking his use. He has seen a huge difference. He says the days he does not wear it, are not longer worth it anymore." said Rae.

Due to the expense of bringing the product to market, 'Silent Seduction' is a little more costly than your average bottle of cologne or perfume, but Rae said you have to keep the price in perspective.

"A guy can go out and buy new clothes, get a haircut, shell out for dinner...even buy a BMW to impress women, so why not invest $90 for something that is going to last a little longer. It's the best deal going," he said.

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